Strategic Plan

KSHA Executive Board members developed the following strategic plan in 2016 to guide the activities and efforts of KSHA (2016-2020).

Focus: Association Organization and Management
Strategic Objective: Ensure that KSHA has effective governance, management, operations and financing so that KSHA can meet and exceed member expectations.

Organizational Short Term Goals/Strategies	Person Responsible	End Date
Create and implement a revenue generating plan to include: Advertising, sponsorships and service fees. Continuing education revenue through post-conference recordings, etc.	Executive Director, VP Finance, VP Speech-Language Pathology, VP Audiology	December 2016 December 2017
Review and update as needed Cardinal documents of the association on alternate years Review and update bylaws (odd years) Review and update KSHA Handbook (even years)	Executive Director/Leadership team or designee	Fall, 2017 Fall, 2017 Fall, 2018
Streamline data base to update member clicks; explore adopting new database management system	Executive Director and membership team	Decision by: January 2017 Implementation: July 2017

Focus: Member Relations
Strategic Objective: Increase and support engagement and recruitment of a diverse membership

Organizational Short Term Goals/Strategies	Person Responsible	End Date
Organize face-to-face roundtable sessions for board members to meet with members, non-members and students at the KSHA convention	Past President and Convention Committee	September, 2016; ongoing pending review at each convention in 2017 and 2018
Develop communication plan and timelines for communicating with members including: Developing specific content for membership for newsletter and Notes Evaluate effectiveness of communication vehicles through survey tool (ASHA can assist) and web analytics	VP for Communications, President and Executive Director, working committee chaired by VP Executive Director and web assistant	December 2017 March 2018
Develop plan for connecting with underrepresented, disengaged and non-members Create succession plan for individuals to serve on committees Identify member concerns and consumer issues though survey tool Connect students with KSHA through visits from KSHA board members and encouraging participation at convention	President-Elect, Executive Director and committee; Convention committee	December 2018 December 2018 December 2018 Ongoing throughout the year and at each KSHA convention
Disseminate revised Mission, Vision and Goals to the membership Explain in KSHA communication vehicles what KSHA membership offers audiologists, SLPs and students	VP for Communications, committee, President, Executive Director	December 2016; ongoing

Focus: Advocacy
Strategic Objective: Advocate for the professions and individuals with communication disorders to ensure access to quality services with appropriate reimbursement

Organizational Short Term Goals/Strategies	Person Responsible	End Date
KSHA will host an annual Legislative Day at the Capitol in Topeka	President-elect, VP for Professional Practice and Executive Director	January 2017, 2018, 2019
KSHA will communicate with members regarding legislative activity KSHA will activate member advocacy network through KSHA notes and through ASHA Advocacy e-blast system as needed KSHA will communicate with members about legislative/regulatory issues and successful advocacy in KSHA Notes and Connection	VP for Professional Practice, President and Legislative Liaisons	Legislative sessions in 2017, 2018 and 2019 Every other issue of KSHA publications will include legislative/regulatory update (ongoing)
KSHA will review and develop a report on the roles and responsibilities of the SEALs, STARs and StAMPS KSHA will develop a reporting mechanism for state network members including: Providing a report for the board at each meeting Providing a quarterly update on activities for KSHA Connection	VP for Professional Practices, Past President and Executive Director	Executive Board Meeting at 2017 KSHA Conference Executive Board Meeting, 2017 Ongoing, beginning at the fall, 2017 Executive Board Meeting Quarterly, beginning Fall, 2107

Focus: Public Relations
Strategic Objective: Implement innovative and comprehensive public relations plan to increase community awareness of the professions served and services provided

Organizational Short Term Goals/Strategies	Person Responsible	End Date
KSHA will develop branding strategy for the Association including: New Logo Byline Color scheme Font	VP for Communications will establish committee to work with Executive Director and designer	April 2017
KSHA will redesign webpage and web content for consumers	VP for Communications will establish a design and web content committee to complete revision to web site with Executive Director and web designer	July 2017

Focus: Professional Development and Continuing Education
Strategic Objective: Provide high quality innovative professional development to ensure sustainability and increase visibility for KSHA and the best practices of the professions it represents

Organizational Short Term Goals/Strategies	Person Responsible	End Date
Provide an annual conference to include web-based access after the event	Executive Director VP for SLP, VP for Audiology and the Convention chairs	2017 KSHA Conference; ongoing
Promote national and state CEU opportunities to members through Connections, CEU calendar and social media	Executive Director, VP SLP, VP Audiology and VP for Communications	Implement plan to promote CEU opportunities for September 2017 conference; ongoing
Explore additional ways to offer CEU and networking opportunities including: List servs Discussion groups Virtual learning opportunities	Executive Director, VP for Audiology and SLP, VP for Communications	Summer 2017